NewsJoe BaylissAaron Corria Returns to the R4 foldAaron Corria returns to R4 as Director of People & Expansion, tasked with…
NewsR4 TeamJoe Bayliss Joins R4 Advertising as Marketing DirectorAt the beginning of this month, we welcomed Joe Bayliss to R4 as Marketing…
NewsR4 TeamShane Keech Promoted to Chief Operating OfficerR4 Advertising has appointed Shane Keech as Chief Operating Officer, the…
NewsR4 TeamA New Model for Transparent, High-Performance MediaIn a market defined by complexity, consolidation, and increasing pressure…
NewsR4 TeamIs Loyalty Costing Brands 45% of Their Media Investment?A major industry case currently unfolding has put agency trading economics…
New PartnershipR4 TeamR4 Appointed by Harlequins FC to Deliver 2026 Matchday OOH StrategyR4 Advertising has secured Harlequins FC as a new client, delivering a…
Agency NewsR4 TeamToday, R4 Turns FourToday marks four years of building, learning and refining how we operate.…
New PartnershipR4 TeamR4 Appointed to Activate Six Nations Fantasy Across EuropeThe brief centred on launching and sustaining momentum for Fantasy ahead…
NewsR4 TeamAlfie Collins Returns to R4 as Motion DesignerAlfie Collins returns to R4 as Motion Designer, bringing greater…
LeadershipR4 TeamMatt Jones MBE Recognised in the 2026 New Year Honours ListOur CEO, Matt Jones MBE, has been awarded an MBE in the New Year Honours…
PlanningR4 TeamThe Challenger Brand Paradox: Why Out-of-Home Is Closer Than You ThinkOut-of-home advertising isn’t out of reach for challenger brands. It’s…
ThoughtsR4 TeamHow carbonated drinks became culture signalsCarbonated drinks are no longer chosen on taste alone. From premium cues…
New PartnershipR4 TeamR4 Wins Get More Vits to Deliver Strategic London OOH PushR4 Advertising has secured Get More Vits as a new client, delivering a…
ThoughtsR4 TeamTrend jumping vs. AuthenticityCultural moments create pressure to participate. But brands that last are…
ThoughtsR4 TeamHow digital culture is rewriting the wellness playbookThe new front door to wellness isn’t Boots or Holland & Barrett, it’s…
ActivationR4 TeamFrom Clicks to Conversions: The Secret to High Performing CampaignsClicks and impressions are indicators, not outcomes. High-performing…
LeadershipR4 TeamR4 founder & CEO matt Jones awarded honorary fellowshipWe are proud to announce that our CEO, Matt Jones MBE FCIM FRSA CMgr CCMI,…
ThoughtsR4 TeamWhat Wild’s Acquisition by Unilever Reveals About the Power of BrandWild’s acquisition wasn’t driven by product innovation alone. It was the…
ThoughtsR4 TeamFrom QVC to the FYP: The New Age of CommerceCommerce hasn’t moved online — it’s moved into culture. From televised…
