R4 Wins Get More Vits to Deliver Strategic London OOH Push

R4 Advertising has announced a new client win with Get More Vits, partnering with the vitamin brand to deliver a strategically concentrated Out of Home campaign across central London during one of the most commercially significant trading periods of the year.

The brief was clear: amplify a one-day guerrilla activation while ensuring sustained visibility before and after the activity. Rather than pursue blanket London coverage, R4 applied its disciplined trading model — consolidating budget into dominant formats around King’s Cross and Liverpool Street, two of the capital’s most influential commuter environments.

The campaign ran from 12–25 January 2026 and delivered just over 20 million impacts across roadside, Underground and large-format digital placements. Activity focused on high-frequency exposure within commuter corridors, ensuring repeated visibility among high-value audiences during peak January health consideration.

“January is about behavioural timing and precision. When you align trade discipline with how people actually move through a city, you don’t need excessive scale — you need concentration and intent. This campaign demonstrates how focused investment can deliver disproportionate impact.” - Matt Jones MBE, Founder & CEO of R4 Advertising, commented

The win continues R4’s strong start to 2026, reinforcing its position as a specialist media trading, planning and activation agency operating across the UK, US and international markets.

As brands look to protect value while increasing effectiveness, R4’s approach — Trade. Plan. Activate. — continues to attract growth-focused businesses seeking measurable outcomes and accountable delivery.

Further campaign announcements are expected in the coming weeks.