Last updated: July 17, 2025
This Privacy Policy explains how REBEL LION ADVERTISING LIMITED (Company Number 13895764), trading as R4 Advertising, whose registered office is at 389 Newport Road, Cardiff, CF24 1TP (“we”, “us”, “our”) collects, uses and protects your personal data.
We are committed to protecting your privacy and handling your personal data transparently and lawfully.
1. Who We Are
REBEL LION ADVERTISING LIMITED is a UK-based media trading, planning and activation agency operating under the trading name R4 Advertising.
For the purposes of the UK General Data Protection Regulation (“UK GDPR”), we are a Data Controller in relation to personal data collected via our website, client onboarding and business development activities.
Where we process data on behalf of clients (for example campaign data or CRM uploads), we act as a Data Processor.
2. The Data We Collect
We may collect and process the following categories of personal data
Information You Provide to Us
Name
Job title
Company name
Email address
Telephone number
Billing information
Marketing preferences
Information submitted via contact forms or briefing tools
Automatically Collected Information
IP address
Browser type and version
Device information
Pages visited
Time and date of visit
Referring website
Client & Supplier Data
Business contact information
Contractual and invoicing details
Campaign reporting data where relevant
We do not knowingly collect sensitive personal data unless it is required and provided voluntarily.
3. How We Use Your Data
We process personal data for the following purposes
To respond to enquiries and briefing submissions
To enter into and manage contracts
To provide media planning, trading and activation services
To manage billing and payments
To comply with legal obligations
To improve our website and services
To send relevant marketing communications (where lawful)
Our lawful bases for processing include
Contractual necessity
Legitimate interests
Legal obligations
Consent (where applicable)
4. Marketing Communications
We may send marketing communications where
You have opted in, or
We have a legitimate interest in contacting you in a B2B capacity.
You may unsubscribe at any time via the link in our emails or by contacting us directly.
5. How We Share Your Data
We may share personal data with
Media owners and media partners (where required for campaign delivery)
Professional advisers (legal, financial, compliance)
IT and hosting providers
CRM and email marketing platforms
Payment processors
We do not sell personal data.
Where third parties process data on our behalf, we ensure appropriate contractual safeguards are in place.
6. International Transfers
We do not transfer personal data outside the United Kingdom unless appropriate safeguards are in place, such as:
UK-approved standard contractual clauses
Adequacy decisions
7. Data Security
We implement appropriate technical and organisational measures to protect personal data, including:
Secure hosting environments
Access controls
Encrypted communications where appropriate
Staff confidentiality obligations
No method of transmission over the internet is entirely secure, but we take reasonable steps to protect your data.
8. Data Retention
We retain personal data only for as long as necessary to
Fulfil contractual obligations
Meet legal and accounting requirements
Resolve disputes
Maintain business records
When data is no longer required, it is securely deleted or anonymised.
9. Your Rights
Under UK GDPR, you have the right to
Access your personal data
Request correction of inaccurate data
Request erasure
Restrict processing
Object to processing
Data portability
Withdraw consent (where applicable)
To exercise your rights, please contact us using the details below.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
10. Cookies
We use cookies and similar technologies to
Ensure website functionality
Analyse performance
Improve user experience
For full details, please see our Cookies Policy.
11. Contact Us
If you have any questions about this Privacy Policy or how we process your personal data, please contact:
REBEL LION ADVERTISING LIMITED
Trading as R4 Advertising
389 Newport Road
Cardiff
CF24 1TP
Email: info@r4advertising.agency
Telephone: +44 29 2233 7225