Volume-Based Discount
Establish the commercial value of your media investment.
Compare the Volume-Based Discount available through a Project or an Annual Contract with R4 Advertising.
Annual Media Commitment£500,000
£50,000£1,000,000+
Contract VBD42.5%
Contract VBDContractual Trade-Up Value
£212,500
Total Media Value
£712,500
Annual commitment. Defined VBD. Contractual trade-up. No retain position applies to a contract result.
Contract VBD Tiers
Annual Media CommitmentContract VBD
£500,000 to £749,99942.5%
£750,000 to £999,99945%
£1,000,000+50%
£250,000 more qualifies for 45% VBD.
Discuss an Annual Media Commitment
Speak to R4 Advertising about the commercial value available against your media investment.
Indicative only. The applicable Volume-Based Discount depends on media, formats, timing and availability, and is confirmed contractually. Figures reflect the stated media investment.