Shane Keech Promoted to Chief Operating Officer

R4 Advertising has appointed Shane Keech as Chief Operating Officer, marking the next step in a partnership that has spanned more than a decade and three businesses.

Shane steps up to the role having previously served as Managing Director, where he was responsible for the day-to-day discipline and operational standards that underpin how the agency runs. His promotion comes as R4 enters its most ambitious phase of growth to date, with new trading desks, new markets, and a rapidly expanding team.

Shane has worked alongside R4 CEO Matt Jones MBE for over ten years, across S3 Advertising, The Trade Centre Group, and now R4. Throughout that time he has been a constant presence at the heart of the operation, building, managing, and holding the standard across every brand the team has worked on.

As COO, Shane takes ownership of how R4 operates at scale. That includes running the Trade. Plan. Activate. framework across the business day to day, keeping it sharp and ensuring it delivers for clients as the agency grows into new desks and new markets.

“Shane has been by my side for over a decade, through three businesses and every challenge that came with them," said Matt Jones MBE, CEO of R4 Advertising. "He's my right-hand man. Whatever I've built, Shane has helped build it, and whatever's come at us, he's the one I've turned to first. This promotion is long overdue and completely earned. As we scale, there's no one I'd trust more to run the operation.”

The appointment reflects R4's continued investment in its leadership team as it accelerates expansion across the UK and beyond.