Joe Bayliss Joins R4 Advertising as Marketing Director

At the beginning of this month, we welcomed Joe Bayliss to R4 Advertising as Marketing Director.

Joe joins fresh from Swansea Building Society Arena and ATG Entertainment UK, where he spent his career understanding how audiences move, how product lands, and what it actually takes to make marketing work in the real world - not in theory, but in front of paying customers, day after day and night after night.

That experience is exactly what R4 needs at this stage. The agency's client roster is expanding, the campaigns running through it are getting bigger, and the ambition behind them hasn't slowed down. Bringing in a Marketing Director with a background in live audiences and real-time delivery isn't a nice-to-have as R4 scales - it's a deliberate fit for where the business is heading.

Joe takes on the marketing function at a truly exciting and active moment for R4, with a run of major campaigns and client wins already in motion. His focus is building the infrastructure, tone and output that match the pace R4 is now operating at - bringing the same graft and attention to detail to marketing that R4 asks of itself everywhere else.

Welcome to R4, Joe. We're glad he's here, and we're looking forward to what gets built next.