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About This Role

We're looking for a Programmatic DOOH Planner to take ownership of campaign delivery across our SSP platforms, from setup through to optimisation and reporting. You'll be the technical and commercial backbone of our programmatic offering - managing deals, troubleshooting issues, and acting as a key point of contact for agencies and DSP partners on campaign delivery.

  1. Campaign & Commercial Operations
  2. Campaign and ad server setup
  3. Deal creation (PMP, PG, Open Auction)
    1. Creative approval, campaign launch, optimisation, and troubleshooting Proposal creation, quotations, and payment collection
    2. Client / Partner Management, Reporting & Administration
  4. Agency and DSP communication
  5. SSP management and CMS coordination
  6. Revenue reporting and monthly steering
    1. Screen onboarding, testing, and inventory coordination

Broader Responsibilities

Support development of R4's programmatic sales strategy, identifying new revenue opportunities across SSPs and DSPs Manage SSP partnerships, pricing policy, and CPM rate setting Coordinate inventory onboarding and technical integration with CMS/SSP partners, troubleshooting issues as they arise Educate buyers on programmatic vs. traditional direct buying Build compelling programmatic proposals and product materials Negotiate and manage SSP and buyer agreements, adjusting deals throughout campaign periods Monitor campaign performance, providing data-led optimisation insights to clients Own programmatic reporting dashboards and deliver periodic performance updates to management

Requirements

  • Excellent written and spoken English
  • 3+ years' experience in advertising services
  • 3+ years' experience in programmatic advertising (online or other channels)
  • Strong understanding of agency structures and workflows
  • Deep knowledge of SSPs, DSPs, ad exchanges, and mediation
  • Strong analytical skills with the ability to translate data into optimisation actions
  • Excellent communication, negotiation, and presentation skills
  • Comfortable working collaboratively in a fast-paced, international environment
  • Results-driven with a track record of hitting performance targets

What You Get

  • The chance to shape programmatic DOOH strategy at a growing, ambitious agency
  • Exposure to a genuinely international client and partner base

Benefits

  • 25 days annual leave, plus UK bank holidays
  • Private healthcare is available after the successful completion of probation
  • Company pension scheme, with employer contribution
  • Company laptop and full working setup provided
  • Training and professional development support, aligned to progression
  • Regular team and company events
  • Wellbeing support, including mental health awareness initiatives
  • Flexible working where appropriate, once core responsibilities are embedded

Interested in this role?

Apply now and join the R4 team.
Programmatic Digital Out Of Home Planner | R4 Advertising